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Victoria HarbourCats – Showpass to be Title Partner of 2026 West Coast League All-Star Game Festival

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VICTORIA, B.C. — Showpass, one of North America’s fastest-growing event technology companies has stepped up to the plate as the Title Partner of the 2026 West Coast League All-Star Game Festival.

In what is a perfect alignment due to the high-demand nature of event tickets, Showpass is reflecting the premier level of collaboration needed to elevate the WCL All-Star Game and Home Run Derby to an unforgettable experience for fans, players, coaches, and all others who are so deeply ingrained with the WCL. The Home Run Derby will feature recent MLB star Kevin Pillar as one of the full participants.

The Showpass logo will now be involved in all digital usage of the event logo, topping the graphic.

Showpass is the official ticketing company for three West Coast League teams, the Bend Elks, and the Victoria HarbourCats and Nanaimo NightOwls — helping those teams achieve outstanding customer outcomes that are fan-friendly with online, in-office and ticket booth interfacing options.

“The WCL is building something special around summer baseball, and the All-Star Game is a showcase of what strong organizations and great communities can create together,” said Lucas McCarthy, Founder and CEO of Showpass. “The HarbourCats have put real vision behind this event, turning it into more than just a game day experience. At Showpass, we’re proud to support organizations that are pushing their events forward, investing in their fans, and creating moments that bring communities together. We’re excited to help elevate the 2026 WCL All-Star Game Festival in Victoria.”

The Showpass logo will be prominent on the field, and the fingerprints of their ticketing and live event technology platform will be a key aspect of the outstanding experience around this two-day event in Victoria, one of the top destination cities in the world. Fan engagement activations and video content across many platforms, produced by Showpass, will be prominent in bringing this partnership to life.

“Showpass has stepped up since our very first meeting, and fully understands what our Island teams are looking to accomplish — more than that, they understand the fan ticketing experience is essential to growing strong attendance and revenue numbers, and they do it with gusto and skill,” said Adrian Somers, Vice-President of Operations and Business for the HarbourCats and NightOwls. “Showpass will be front and centre during these events, and we are proud to walk shoulder-to-shoulder with them in all that we do, but especially this Showpass WCL All-Star Game.”

The 2026 Showpass West Coast League All-Star Game Festival takes place July 14-15 in Victoria, at sites across the city but primarly at Wilson’s Group Stadium at Royal Athletic Park. The feature events include the Home Run Derby on Tuesday, July 14 (6:35pm) and All-Star Game on Wednesday, July 15 (7pm), with activities at the stadium up to two hours prior to the start — live bands, food trucks, and special pre-game entertainment fans will not want to miss.

The best of the West Coast League will be on display. The league has produced top Major League Baseball draft picks such as No. 1 overall selections Travis Bazzana and Adley Rutschman, along with current MLB stars such as Tarik Skubal, Nathan Lukes, Nick Pivetta, Shane Bieber and Andrew Vaughn.

For more information on tickets, go to http://harbourcats.com/tickets

ABOUT SHOWPASS

Showpass is the operating system for independent live events, connecting every stage of the event lifecycle into one platform. From ticketing and marketing to operations, analytics, and financing, Showpass gives organizers one system to run, grow, and own their events. More than 175 million tickets have been issued through Showpass, powering music, sports, festivals, venues, cultural events, and everyday things to do across North America. Built with a mission to reignite the joy of live experiences, Showpass equips organizers with the tools and support needed to elevate the fan experience. Independently owned, Showpass is one of North America’s fastest-growing event technology companies, recognized by Deloitte’s Technology Fast 50 and named to The Globe and Mail’s Canada’s Top Growing Companies list for three consecutive years.

For media inquiries, contact:

Adrian Somers, Victoria HarbourCats
adrian@harbourcats.com

Katelyn Marchyshyn
Katelyn.marchyshyn@showpass.com

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Victoria HarbourCats – Zach Swanson Returning as Pitching Coach for HarbourCats in 2027

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September 2, 2026

For immediate release

VICTORIA, B.C. – After a successful debut season in the West Coast League, Zach Swanson will be back as Pitching Coach for the Victoria HarbourCats.

Head Coach Todd Haney is pleased to be putting together the key pieces of his staff already for the 2027 season, and that includes Swanson, the Victoria product and former college pitcher, after setting notable records in 2026.  Swanson is a Lambrick Park graduate who played for the Victoria Eagles and Mariners, and pitched collegiately at San Diego Christian and Park University-Gilbert, earning an MBA in the process.

The records and notables of the 2026 HarbourCats:

  • Most team strikeouts (536) in team history in a season, two short of a WCL record (and notably, the HarbourCats would have played two more games, but they were cancelled due to smoky conditions in Washington State)
  • Highest K/9 rate in WCL history (10.48)
  • Second in batting average against (.235)
  • Fourth in league ERA (4.48)
  • Right-handers Jeremiah Arnett (66) and Erik Rico (64) now sit first and second in HarbourCats history in strikeouts in a season, and both were named all-stars – on top of it, Arnett was named the WCL Pitcher of the Year
  • HarbourCats reliever Nathan Mueller was signed by the Milwaukee Brewers and pitcher Will Zielinski was a 20th round pick of the Detroit Tigers

Swanson is the Pitching Coach at Hawaii Pacific University (NCAA Division 2) in Honolulu, entering his second year – in his first season, Swanson had three all-conference pitchers and the team ERA improved by more than a run per game.

“I’m incredibly excited to welcome Zach back as our pitching coach for the 2027 season.  He built tremendous trust with our pitchers and has a great understanding of what it takes to develop players,” said Haney, who earlier this week added former MLB infielder Jeff Frye to the coaching staff for 2027.

“Our pitching staff responded to Zach’s leadership every single day, and we saw real growth both on and off the mound.  Zach brings an exceptional work ethic, passion and competitive edge to our staff.  Our pitchers are fortunate to have the opportunity to work with him now, as it’s only a matter of time before Zach is an MLB pitching coach.”

Swanson is excited to return to a team he knows well, holding many roles – batboy, to player, to play-by-play voice in 2022.  Swanson was Victoria’s starting pitcher for Game 1 of the WCL final in 2019 against the Corvallis Knights in a game played at Wilson’s Group Stadium at RAP.

“It’s a joy and a privilege to be returning to Victoria in 2027,” said Swanson, son of Managing Partner Jim Swanson.

“After a 2026 season full of development, my wife Madeline and I are looking forward to coming back to this great city.  I can’t wait to help write another chapter – both in the lives of these athletes and in the history books of this organization.”

 

The HarbourCats have started the recruiting process for 2027 already, and Season Ticket Memberships are now available for purchase or renewal.  New members may order their seats on-line if desired at harbourcats.com/tickets (click the Membership tab), or by calling the office at 778-265-0327.

Renew or purchase your seats by September 30th to be eligible to win a round trip airfare on Harbour Air to Vancouver.

The HarbourCats 2027 schedule is expected to be announced in late October 2026, with single-game tickets expected to be available by December 1, 2026.

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Victoria HarbourCats – Former MLB infielder Frye joins HarbourCats coaching staff

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August 31, 2026

For immediate release

VICTORIA, B.C. — Add another former Major League player to the coaching staff of the Victoria HarbourCats of the West Coast League — and one who definitely has opinions on how the game should be played.

Jeff Frye, who registered nine years and 15 days of MLB service and 667 big-league games overall, joins the staff led by Head Coach Todd Haney, another former MLB infielder who himself played parts of five seasons with the Expos, Cubs and Mets. Haney enters his seventh season as Victoria’s Head Coach in 2027 and has been with the HarbourCats since 2018.

The versatile Frye, who now lives in Maryland, played mostly second base for Texas, Boston, Colorado and the Toronto Blue Jays, and hit for the cycle as a member of the Blue Jays. Frye had a career .290 batting average and slugged 16 home runs — he had 626 hits in the big leagues, 162 of them for extra bases. He also stole 56 bases and only struck out 279 times in 2,451 plate appearances.

“I am absolutely thrilled to welcome Jeff to our coaching staff. Jeff knows exactly what it takes to compete at the highest level,” said Haney.

“He brings a winning mindset, tremendous baseball knowledge and a passion for helping players succeed. His incredible experience and expertise will elevate our player development as we continue our focus of bringing a championship home to our fans.”

Frye is also very well known in baseball social media circles (follow @shegone03 on X) for unabashedly standing up for the game’s fundamentals and traditional values — which are also important to Haney and the HarbourCats organization.

“I’m excited about the opportunity to coach with my buddy Todd Haney in the beautiful city of Victoria B.C.,” said Frye, who was born in California but played high school and college baseball in Oklahoma before being drafted by the Rangers in 1988 (30th round). (Haney, a native Texan, was a 38th round pick of the Seattle Mariners in 1987, the same draft the Mariners chose Ken Griffey Jr. first overall.)

“I’ve always had the desire to get back on the field teaching the game I love and it’s finally here. Let’s get to work!”

Frye, who celebrates his 60th birthday today, played college baseball at Carl Albert State College and Southeastern Oklahoma State, where he set program records with a .455 batting average in 1988 and a .420 career batting average. Despite being an undersized guy — a playing profile very much like Haney had in college and pro — Frye was all-conference twice, an all-American, conference player of the year, and was inducted into the Southeastern athletics hall of fame.

Frye also used two summers with the Fort Smith Red Sox in the Jayhawk League (1986-87) as valuable development, so he understands the value of baseball players playing baseball for a quality organization.

The HarbourCats franchise has a legacy of attracting former MLB players to be part of the coaching staff, including Greg Swindell, Mark Petkovsek, Brian McRae, and current local assistant coach Steve Sinclair, who played parts of two seasons with the Blue Jays and Mariners. The team also had Manny Ramirez as a guest coach in 2024 when his two sons, Manny Jr. and Lucas, played for the team.

The HarbourCats have started the recruiting process for 2027 already, and Season Ticket Memberships are now available for purchase or renewal. New members may order their seats on-line if desired at http://harbourcats.com/tickets (click the Memberships tab), or by calling the office at 778-265-0327.

Existing members who have accounts in good standing on SHOWPASS can simply log into their account to renew, or can also call the office or pop in to pay for their 2027 seats.

Renew or purchase your seats by September 30th to be eligible to win a round trip airfare on Harbour Air to Vancouver.

The HarbourCats 2027 schedule is expected to be announced in late October 2026, with single-game tickets expected be to available by December 1, 2026.

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Victoria HarbourCats – 2026 HarbourCats Reliever Lands Pro Contract

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For Immediate Release

August 27, 2026

VICTORIA, B.C. — Hard-throwing right-hander Nathan Mueller has used a summer with the Victoria HarbourCats to land an MLB contract.

The six-foot-five, 215-pound Fort Worth product, who was at Texas A&M – Corpus Christi, has inked a deal with the Milwaukee Brewers, after spending the summer in the West Coast League in Victoria.

Mueller, 22, joined the team for the second half and made five appearances, including a start. He had 14 strikeouts and just three walks in 9.2 innings, including six strikeouts in three innings of work on July 29 against Port Angeles. He topped 97mph as a HarbourCat.

“From day one, Nate arrived in Victoria to take full advantage of his summer baseball opportunity, and signing with the Brewers is a testament to his work ethic, professional mindset and competitive drive,” said Todd Haney, Head Coach of the Victoria HarbourCats.

The HarbourCats have had eight former players advance to play at the MLB level, including current stars Nathan Lukes (Blue Jays), Nick Pivetta (Padres), Cade Smith (Guardians), Andrew Vaughn (Brewers) and Chase Meidroth (White Sox), who all play prominent roles on their teams.

This past summer, six other former HarbourCats were drafted or signed after the MLB selection process in July – Cody Howard, Carson Cormier, Owen Clyne, Ryne Palmer, Cade Rusch, and Will Zielinski.

Season Ticket Memberships for the 2027 HarbourCats Season are now available for purchase or renewal. New members may order their seats on-line if desired at http://harbourcats.com/tickets (click the Memberships tab), or by calling the office at 778-265-0327.

Existing members who have accounts in good standing on SHOWPASS can simply log into their account to renew, or can also call the office or pop in to pay for their 2027 seats.

Renew or purchase your seats by September 30th to be eligible to win a round trip airfare on Harbour Air to Vancouver.

The HarbourCats 2027 schedule is expected to be announced in late October 2027, with single-game tickets expected be to available by December 1, 2027.

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